Over the past few days Google has rolled out an update to the Pay Day Loans algorithm which we originally saw on June 11, 2013 and specifically targets a whole heap of spammy search terms. Some niche markets are notoriously heavily linked spammed & full of low quality sites and this algorithm specifically targets the techniques used in these extremely lucrative markets. While we may call this the “pay day loan algorithm”, we know that Google have specifically target other niches such as pharmaceuticals, online casinos, counterfeit clothing and the porn and adult entertainment niches with this algorithm.
The niches mentioned above are well known to contain websites that use what we would typically called “churn and burn” techniques. Essentially if you can buy cheap domain names, have access to a web server, upload a simple website and then use some well know black-hat link generation tools to build backlinks very fast, you are able to repeat the process of launching and ranking websites over and over again. There are business models that revolve around these exact methods and for many years this has actually been sustainable. Google are well aware of the methods people use to rank websites and over the past couple of years have vowed to crack down on these websites and reclaim their index.
Google confirmed this recent algoritm update with the following statement –
“Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin — it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.”
This new update is apparently a full international rollout and affects 0.2% of english search terms and other languages to different varying degrees. The last Pay Day Loans algorithm update affected 4.0% of Turkish queries which apparently had a very high degree of spammy search results.
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