If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
Facebook recently introduced a feature where videos posted within their network automatically play when they are shown within the timeline on mobile devices. According to the Adobe Social Intelligence Report, video views on Facebook are up 785% year on year and 134% when comparing quarter four of 2013 against quarter 3 of 2013. There has also been an increase of 25% in likes and shares on these videos.