Recently we have been working on a very large scale project which we are hoping will really take off – Tasmanian Food Guide. My partner and I have been dreaming of this project for well over 7 years now and recently all of the pieces of the puzzle have come together for us.
It’s been a big few days for Google with the Pay Day Loans 2.0 algorithm update and also a full blown update to the Panda algorithm which now sees us at version 4.0. A tweet from the head of the Google Web Spam Team Matt Cutts confirmed this. Google had previously stopped updating the public on it’s Panda updates but this a full update, not just the monthly refreshes we have been seeing recently.
Over the past few days Google has rolled out an update to the Pay Day Loan algorithm which we originally saw on June 11, 2013 and specifically targets a whole heap of spammy search terms. Some niche markets are notoriously heavily linked spammed & full of low quality sites and this algorithm specifically targets the techniques used in these extremely lucrative markets.
If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
Oh boy… If I had a dollar for every time I have heard something similar to the title of this article over the years I would be sitting on a beach on my own island in the middle of the Caribbean without any concern for earning a living. So is it true? Is search engine optimisation really dead?
When you are developing content for a website and implementing proper SEO practices there are many elements to consider. But lets just get back to very very basics here and discuss a few of the major on page elements that Google are looking for as them crawl a page and determine how it should rank.
The aftermarket domain name market is huge. Buying existing domain names that already have what we like to call “authority” can have great SEO performance benefits. But it can also be a complete waste of money and more headaches than it is worth too. Knowing how to research a domain name before committing to buying in an after market auction marketplace or even purchasing a business with an existing website or purely online business can save you a lot of time and money.
Early on Tuesday morning Australian time Matt Cutts announced via Twitter (in his own sarcastic way) that the Google web spam team had taken down yet another link network – this time it is Backlinks.com. This in addition to the recent takedown of Anglo Rank plus the numerous networks including Build My Rank and quite a few more over the past 18 months is a clear indication that Google are continuing their war on link spam techniques.
In recent times mobile devices have been the go-to devices when we are using the internet. We are to able pick up our mobile phones or tablet computers and browse the web as easily as if we were on a desktop computer, but far more conveniently as mobile devices are much more portable. Mobile usage of many online services such as Facebook and Twitter far surpasses the desktop usage of either of those sites.
Over the years I have analysed literally thousands of websites for SEO factors. I am constantly researching why particular websites in many niche markets rank and why they don’t. I personally operate many commercial websites of my own which gives me the ability to experiment and test ranking factors to see what works and what doesn’t work. By analysing and tracking thousands of keywords I can see when ranking changes are occurring or when Google pushes any new algorithmic updates.