Over the past few days Google has rolled out an update to the Pay Day Loan algorithm which we originally saw on June 11, 2013 and specifically targets a whole heap of spammy search terms. Some niche markets are notoriously heavily linked spammed & full of low quality sites and this algorithm specifically targets the techniques used in these extremely lucrative markets.
If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
Oh boy… If I had a dollar for every time I have heard something similar to the title of this article over the years I would be sitting on a beach on my own island in the middle of the Caribbean without any concern for earning a living. So is it true? Is search engine optimisation really dead?
Early on Tuesday morning Australian time Matt Cutts announced via Twitter (in his own sarcastic way) that the Google web spam team had taken down yet another link network – this time it is Backlinks.com. This in addition to the recent takedown of Anglo Rank plus the numerous networks including Build My Rank and quite a few more over the past 18 months is a clear indication that Google are continuing their war on link spam techniques.