If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
How many times have you seen or communicated with a business that uses a free email address from Hotmail, Gmail, Yahoo or any of the many other similar services? Whenever I see a business or professional service using an email address similar to “firstname.lastname@example.org” I laugh and tend to shake my head.