If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
When you are developing content for a website and implementing proper SEO practices there are many elements to consider. But lets just get back to very very basics here and discuss a few of the major on page elements that Google are looking for as them crawl a page and determine how it should rank.
Over the years I have analysed literally thousands of websites for SEO factors. I am constantly researching why particular websites in many niche markets rank and why they don’t. I personally operate many commercial websites of my own which gives me the ability to experiment and test ranking factors to see what works and what doesn’t work. By analysing and tracking thousands of keywords I can see when ranking changes are occurring or when Google pushes any new algorithmic updates.