It’s been a big few days for Google with the Pay Day Loans 2.0 algorithm update and also a full blown update to the Panda algorithm which now sees us at version 4.0. A tweet from the head of the Google Web Spam Team Matt Cutts confirmed this. Google had previously stopped updating the public on it’s Panda updates but this a full update, not just the monthly refreshes we have been seeing recently.
Over the past few days Google has rolled out an update to the Pay Day Loan algorithm which we originally saw on June 11, 2013 and specifically targets a whole heap of spammy search terms. Some niche markets are notoriously heavily linked spammed & full of low quality sites and this algorithm specifically targets the techniques used in these extremely lucrative markets.
Oh boy… If I had a dollar for every time I have heard something similar to the title of this article over the years I would be sitting on a beach on my own island in the middle of the Caribbean without any concern for earning a living. So is it true? Is search engine optimisation really dead?
The aftermarket domain name market is huge. Buying existing domain names that already have what we like to call “authority” can have great SEO performance benefits. But it can also be a complete waste of money and more headaches than it is worth too. Knowing how to research a domain name before committing to buying in an after market auction marketplace or even purchasing a business with an existing website or purely online business can save you a lot of time and money.
Early on Tuesday morning Australian time Matt Cutts announced via Twitter (in his own sarcastic way) that the Google web spam team had taken down yet another link network – this time it is Backlinks.com. This in addition to the recent takedown of Anglo Rank plus the numerous networks including Build My Rank and quite a few more over the past 18 months is a clear indication that Google are continuing their war on link spam techniques.