Recently we have been working on a very large scale project which we are hoping will really take off – Tasmanian Food Guide. My partner and I have been dreaming of this project for well over 7 years now and recently all of the pieces of the puzzle have come together for us.
It’s been a big few days for Google with the Pay Day Loans 2.0 algorithm update and also a full blown update to the Panda algorithm which now sees us at version 4.0. A tweet from the head of the Google Web Spam Team Matt Cutts confirmed this. Google had previously stopped updating the public on it’s Panda updates but this a full update, not just the monthly refreshes we have been seeing recently.
Over the past few days Google has rolled out an update to the Pay Day Loan algorithm which we originally saw on June 11, 2013 and specifically targets a whole heap of spammy search terms. Some niche markets are notoriously heavily linked spammed & full of low quality sites and this algorithm specifically targets the techniques used in these extremely lucrative markets.
If your current or future business growth strategy in any way relies on traffic to your website, you really do want to be maximising paths for which potential customers can find your content. Having a very diverse targeted traffic acquisition strategy is going to truly maximise the exposure for your brand, products or services while potentially allowing for increased sales & conversions. There is no longer a “one solution fits all” method that guarantees online marketing success.
Oh boy… If I had a dollar for every time I have heard something similar to the title of this article over the years I would be sitting on a beach on my own island in the middle of the Caribbean without any concern for earning a living. So is it true? Is search engine optimisation really dead?
When you are developing content for a website and implementing proper SEO practices there are many elements to consider. But lets just get back to very very basics here and discuss a few of the major on page elements that Google are looking for as them crawl a page and determine how it should rank.
How many times have you seen or communicated with a business that uses a free email address from Hotmail, Gmail, Yahoo or any of the many other similar services? Whenever I see a business or professional service using an email address similar to “firstname.lastname@example.org” I laugh and tend to shake my head.
Wordpress is quite simply the most widely used content management system for website owners today. There are over 75 million active websites using the self managed version of Wordpress with countless more bloggers relying on the Wordpress.com platform which allows users to use a managed version of Wordpress.
Facebook recently introduced a feature where videos posted within their network automatically play when they are shown within the timeline on mobile devices. According to the Adobe Social Intelligence Report, video views on Facebook are up 785% year on year and 134% when comparing quarter four of 2013 against quarter 3 of 2013. There has also been an increase of 25% in likes and shares on these videos.
The aftermarket domain name market is huge. Buying existing domain names that already have what we like to call “authority” can have great SEO performance benefits. But it can also be a complete waste of money and more headaches than it is worth too. Knowing how to research a domain name before committing to buying in an after market auction marketplace or even purchasing a business with an existing website or purely online business can save you a lot of time and money.